About the Flock
Swan City began in Orlando in 2017 as a love letter to the city we couldn’t stop talking about and others knew nothing about. We wanted to highlight “the real Orlando” locals know and love.
Part local media experiment, part lifestyle brand, part ongoing commentary on Florida absurdity, Swan City is returning with a new identity focused on design, culture, hospitality, limited goods, and the strange magic of Orlando itself.
This isn’t a tourism account.
It’s for the locals, the transplants, the night owls, the theme park survivors, the coffee shop campers, the downtown roamers, and anyone who has ever defended Orlando in an argument with someone from Miami or god forbid Tampa.
Follow on social to see what we are hatching up and join our mailing list at the bottom of the page to receive updates regarding the relaunch.
Swan City in the News:
- HD47 Means Business Profile: Swan City Orlando
- Ivanhoe Park Brewing & Swan City: Introducing the Silo DIPA by IPB & SC
- Yelp Orlando: Meet the Owners of Swan City Orlando
- UCF Today: UCF Graduate's Downtown Business Definitely Not His Swan Song
- Orlando Sentinel: Downtown Information Center Prepares to Reopen as 'Discover Downtown'
- Orlando Weekly: Downtown Orlando Information Center to Reopen as Discover Downtown with a New Look and Mission
- News Channel 6: Swan City Showcases City Beautiful through T-Shirts
- Orlando Weekly: 30 Awesome Gift Ideas from Orlando Makers
- O Town Paper: Swan City and the City Beautiful
- Orlando Weekly: 20 Orlando Makers You Should Be Following on Instagram
- Pulptown: Meet Orlando Maker: Andrew Chang of Swan City
- William & Andrew: Swan City